Product Feature For Whittakers Products

Product Feature For Whittakers Products Whittakers the major chocolate manufacturer and the only fully owned New Zealand Company. It is the second biggest chocolate brand in New Zealand. It has dark peanuts slab, processing of beans includes human involvement. There is no solid milk in this chocolate. Whittaker forwards its quality using pure cocoa butter and cocoa milk. Product feature for Whittakers products:- Dark chocolate has always been best seller for company by setting a trend or a saga of taste. Its high quality cocoa beans and it is family sized blocks of chocolate having 72% dark Ghana chocolate. It is popular in KIWI people of New Zealand because Whittaker is KIWI owned company and has been one of the good competitors. Its vegan preparation add features in this chocolates Product Support for Whittakers products:- The product support for the Whittaker chocolates are, contact centre details, other elements like phone number, email communication and customer support details. Also, retailers always have taken Whittakers as the most appreciable manufacturer of market for its quality and long term appreciation of customers. Internet is also play a crucial for product support because it is ultra-modern and technology. It has the pages on Facebook, LinkedIn, @twitter, web pages and other blogs. Product differentiation for Whittakers products:- If compared with other big market players like Nestle, Ferro and Cadbury the range of products at Whittakers is unmatchable. If we talk about differentiation, as we know there are 33% cocoa in this chocolate and only 21% cocoa in Cadbury chocolate. All the cocoa for Whittaker comes from Ghana and Madagascar. All are gluten free as comparison to other companies. 4 recommendations to make improvement in marketing mix:- 1):- The cost factor should be sized on the bases of customer purchasing capacity in addition to quality of product. It seems rich chocolate for riches. 2):-Company should take steps to raise their market in Asian countries for their certain development towards international marketing. 3):-Quality no doubt is the prime factor for any product of a company to survive long in the market however availability of the sale is rather more important. For an example if a person sitting in foreign country wishes to taste the product of Whittakers needs to shell out extra cents to purchase it via internet. 4):-Local existence in different markets is very important for company as the positivity of its being a Kiwi company is turning towards negativity as a large mass of consumers is still unaware of this brand name. Answer to Question No. 2: Below is the detailed study of 4 different pricing strategies at Whittakers namely: Value Based Pricing Competition based Pricing Differential Pricing Bundle Pricing Value-Based Pricing:-The strategies to put price first as a primary factor and not the exclusive is Value-based pricing. Whittakers set its pricing lesser as a tag of profitability and more as a cost to quality. The price for Whittakers seems higher if compared with any foreign brand. The Creamy Milk product of Whittakers has a direct competitor in global market i.e. Dairy Milk form Cadbury. KIWI mostly people prefer to go for Whittaker for its purity and vegan .So it goes with Whittakers also, they set the price as not to earn the profit only but to keep the clientele attached with brand furthermore. Competition-based Pricing: Whittaker follow the steps to stay longer in the market via setting the price of goods in accordance with the price of similar products (already existing or newly launched).As we know very well, Whittaker chocolates are liked by KIWI people not only of its pricing but also their quality in chocolates. According to marketing manager of Whittaker, cocoa butter is more expensive but still they are selling chocolates on normal price which is beneficial for company output as comparison to other company cocoa like Cadbury. Differential Pricing: On the basis of differential pricing, Whittaker chocolates can promote and sell their products through coupons, mega sales, price rebates and distribution outlet. Also its depending on demographics or customer distinctions like age, lifestyles, status, and income. Moreover, on the basis of competitors and market research and pricing of others companies is beneficial. Bundle Pricing: Company can sell their product by increasing the volume of products in bucket and sale their product on normal prices. Everyone like the bundle products near to festivals like Christmas and for gift to anyone. They can down their prices near to festivals for customer attractions and for some profit. it differentiate the competition by providing a surplus to the range of customers through offering the bundle of products in a package. 4 other basis of pricing to improve the mix of marketing:- Whittakers should expand their business on global strategies maintain their price and strategies to compete other chocolates company like NESTLE, Hershey and Cadbury etc. Offering the cost effectiveness delivery to customers with good quality is required to improvement. In bundle pricing, the company should start with services like appreciation to customers or provide token and coupons that will boost the sales. Company can include the references of all social contributions to the society because customers will earn the references and raise the emotional factor in the heart of purchaser. Answer to Question No. 3: Advertisement: on the basis of advertisement effectiveness, Whittakers scored on the prospect of advertising can be scored 10/ 10. They motivates the customers by advertisement on Social sites like Facebook, linked, @twitter helping a lot to promote the products of Whittaker chocolates. Even the other ways like television, print media and radio are also been adopted by this company to grab more attentions. Public Relation: the word of mouth is also known as variant of marketing. Same as doing by Whittaker Company. They give first preference to public relations because majority of companies taken activity into action for its customers.it is called jargoned word of mouth, technical or tailored to a product. It becomes very important to entertain that Whittaker is doing well in. Consumer Promotions: Customers loyalty is preferred by company in consumer promotion in which consumers having long term relations with company. The other way to promote are sampling, contests, money Refunds, packaging, loyalty schemes and exhibitions to attract the customers attentions. 4 promotional tools for attracting customers to purchase Whittakers products instead of other brands: As a thumb rule of business promotion i.e. the advertisement like television promos at a grand level to explore the potential company should increase the diameters from country basis to global basis and should go for the television promos at a grand level to explore the potential market or customers across the world. Whittakers should design promotional campaigns in other countries according to their regional language at the world level. We can promote the product on you tube videos and on created pages of Facebook, twitter so that everyone who liked the paged on Facebook or on twitter can see the new flavour or existing product of chocolate. As Whittakers have justified that its a brand of the KIWI and for the KIWI; should similarly impact the people by interacting their eating, living, purchasing and spending habits with the companys product range. It will convey a message that this brand has a product to treat every sector of people Answer to Question No. 4: Exclusive: Hereby the company has taken much of the exclusiveness of distribution in its own hands. The example for this can be drawn through the website of Whittakers. A wide ranged catalogue covering the entire range of existing products, their descriptions is mentioned along with pictorial representation of product packaging. Selective: Whittakers is a company that explores more of strategy of selective distribution as the products and distributions of the company are for limited area or people. Though it is opposite to an open distribution system but a depicting one for the business nature of the company. This strategy has its own charm as because the area of competition decreases the margin of profit earning increases. Henceforth if a global market player like Cadbury or Nestle which has an open distributions system will not be successful to earn the clientele in business territories of Whittakers as because the impact of Whittakers on KIWIs is century long. A foreign brand cannot afford such a high cost of production by paying international taxes. In case if they try launching a product or product line by compromising slightly with the quality even, the newly customer will built rather more strong interest in their previous brand of chocolate. Intensive: Whitaker though has not it available for entire world through all different means of distribution however it is intensive approach of distribution for the areas where it is popular. Other methods for distributions: Direct Method: the company should start the company should seek for franchisees or their own branch outlets at continental level. Indirect method: by adopting this method the company can reach put to the areas where it already is not having trade currently without losing the authority of decision making. Channel distribution: by adopting this method the company can open its outlets by sharing the business compulsion with local potential natives of foreign lands. Answer to Question No. 5: Product: product quality plays a crucial role in selling of product. If there is good quality .then, everyone likes to buy the product. For example Audi car, people like to buy the Audi because of its high performance and also good looking. Price: Price should be according to the market and the service/product. For BIC the manufacturers of lighters, razors and pens should provide the services of the product at the affordable price to attract more customers. Place: Placement is also play an equal role for company. For example Amway Company sells their product through independent business owners of worldwide. In the India, mostly like to sell their second hand through car agents or dealers. Promotion: companies doing advertisement on radio, television, on social sites like Facebook, yahoo and Other ways like sampling, packaging, branding and coupons for the promotion of product. If we talk about Whittakers chocolate all these things are important. For products, they are using 33% cocoa butter as comparison to Cadbury and affordable price, good placement and promotion. REFRENCES:- New Zealand (2012). New Zealand profile in 2012, retrieved in www.wikipedia.com www.whittaker.co.nz www.wikipedia.com www.answer.com

Comparing the College Cafeteria to Dinning below the Poverty Line :: Compare Contrast Comparison

Comparing the College Cafeteria to Dinning below the Poverty Line At the beginning of every school year I have to decide whether to get the $6000 carte blanche meal plan or the next smallest $5900 meal plan because I am required to have one of these two options as an on campus student. It's not a tough decision to go with the carte blanche because it is only $100 more for many more meals. The worst part is writing the check and imaging the money being moved from my account. But for the people of Jubilee Partners, a Christian intentional community in rural Georgia, meals have a much different focus. The people of Jubilee Partners intentionally live below the poverty line so that they will not have to pay federal taxes, a portion of which goes into the defense fund. This is just one of the many ways that they choose to live differently from the rest of the world. The thirty residents take turns to make the food that is eaten at their communal meals. During my stay I helped three Central American girls prepare an evening meal. As it was an evening meal, we were allowed to make something new rather than just use leftovers. Lunch always consisted of the preceding nights leftovers, fresh salad from the garden, bread, cheese, and peanut butter. If there were no leftovers, as there often were not, we only ate salad, bread, cheese, and peanut butter. As I looked around the small, simple kitchen, I wondered where were the large stainless steal pots and shiny stove that I was familiar with. The girls instructed me in broken English that I should make bread. With flour-covered arms I mixed and kneaded the dough in an old plastic bowl and smiled as I listened to the excited laughter and rapid Spanish that I could not understand. As Gabby showed me how to roll and form the loaves, I watched as the others make lasagna with synthetic meat from a government surplus. Meat was rare at Jubilee as it was expensive and much of the food they ate came from a food bank. Meat night, which was held once a week, was a special occasion anticipated by many. Standing in line in the Goshen College cafeteria, I examine the array of food spread before me trying to decide what I want. I had glanced at the menu board as my id was scanned but still am not sure what I am hungry for.

Assess the Sociological Explanation That Childhood Is a Social Construction

Assess the sociological explanation that childhood is a social construction. Childhood is the time of a person’s life when they are a child. Childhood is said to be socially constructed, meaning that it has not been influenced by nature but has been shaped by the quality of family life and the culture within society. The social construction of childhood points out that childhood is dependent on a number of social factors rather than a biological stage. Sociologists argue about what the term ‘childhood’ actually means. They claim that childhood is a social construction, rather than biological or natural. In this essay I will assess the sociological explaination that childhood is a social construction by showing experience of childhood today. Some sociologists argue that childhood is socially constructed because people of what people define as childhood. What we consider as childhood today is different from the past and what different cultures/societies consider as childhood varies. Societies are individual in the way they have different social construction, childhood is an important feature in some societies but doesn’t really exist in others. Philippe Aries (1962) explored the fact that childhood was a social construction. He used history to explain this also his paintings. Aries claimed that childhood experience in pre-industrial society, children were viewed as ‘tiny adults’ and that there were no real differences between children and adults. They joined in similar leisure activities to adults, toys and games especially did not exist. Children worked from a young age and were regarded as an economic asset which meant bringing in money and supporting their families. Those who did not help with domestic production usually left home to become servants or apprentices. Aries ‘march of progress’ view argues that today’s children are more valued, better cared for, protected and educated, enjoy better health and have more rights than children of previous generations. Schools specialised in educating of the young, influence of the church which saw children as fragile and in the need of discipline. Separate clothing for adults and children separated childhood and adulthood. Childhood was extended in 19th century because there were concerns over juvenile delinquency, beggars and child prostitution which led to wanting to get children off the streets that show that childhood is a social construction. Aries argued that childhood is socially constructed, however, some sociologists like Pollock (1983) have criticized Aries by saying that it is more correct to say the pre-industrial society just had a different idea of childhood rather than turning a blind eye to it. Pollock argued that Aries work is outdated and his reliance on paintings makes work invalid. Paintings are just interpretations and not necessarily what reality is. The people who paid for his paintings were wealthy, so only represent the society of wealth so it did not reflect on middle-class people. Although Pollock disagrees with Aries, Cunningham (2006) argues that the 19th century saw the social construction of childhood by adults. Childhood was seen to have three major characteristics. One, it was the opposite of adulthood, where children were seen to be in need of protection, to have a right not to work and to be dependent on adults. Two, the world of the adult and the world of the child were to be kept separate. The home and the school were known to be the ideal places to children and were often banned from adult places such as a pub or workplace. Three, the children were seen to have the right to ‘happiness’ Nevertheless, there is considerable evidence that children continued to be badly treated during this period of time, also child prostitution and child abuse were occurring in most cities. This continued until the turn of the 20th century where the age of sexual consent was raised to 16 years old. However, many Functionalists and New Right thinkers believe that children have been given too many rights in recent years and that it is wrong that parents are increasingly criticised and even punished because of their ways in discipline, e. . smacking children. New Right thinkers believe that childhood is under threat because the period of innocent childhood has been shortened and also because children have been exposed too soon to the adult world. They see children in need of protection from ‘threats’ such as homosexuality and media violence, this links to Postman’s view (1982) of childhood. Nei l Postman sees childhood is ‘disappearing at a dazzling speed’. He says that the cause of the appearance and disappearance of childhood is because of the growth of television which means that there are no more secrets from children. This gives them unlimited access to the adult world, being exposed to sex, disaster, death and suffering. Social blurring has occurred showing that there is little distinction between adults and children. Children’s games are less childlike today, taking part in adult activities like smoking and drinking and are committing adult crimes such as murder. They speak, dress and behave like adults, this has meant that children are being given the same rights as adults. Society is pushing children to behave in a manner that encourages them to take part in activities that are unsuitable for their age group. Nearly all the traditional features that mark the transition to childhood, (e. g. getting a job, leaving home, getting married) no longer apply. Therefore childhood is not a social construction and it is children disappearing rather than childhood. Sue Palmer agrees with this view and claims that parents are benefiting enormously from living in a wealthy society in which technology has enriched their lives. Palmer argues that rapid technological and cultural changes over the recent years have damaged children’s physical, emotional and intellectual development. The cultural changes range from electronic games, junk food and television, these are negative influences and are often used as a substitute for parents spending quality time interacting with children. Children are therefore deprived of traditional childhood and family life. This is a problem in today’s society because every year, children become more distractible and self-obsessed- less able to learn and enjoy life. This shows childhood in a child-centred society rather than dependent on society’s cultures and believes conforming to social construction. Some sociologists believe that childhood is dependent on society’s cultures, beliefs and laws, meaning socially constructed. Stephen Wagg (1992) said that Childhood is what members of particular societies at particular times and places say it is. He argues that although humans go through the same stages of physical development like puberty, different cultures construct or define them differently which means childhood is not the same in all societies. Wagg believes that there no single universal childhood experienced by all because it isn’t natural nor defined by mere biological immaturity. Melanie Phillips differs to Wagg’s view, she argues about the negative impact of the media and consumer culture. Phillips believes that the media and peer groups have become more influential than parents and sees the media in the form of magazines aimed at young girls, pop music videos and television as a particular problem, because they encourage young girls to see themselves as sexual from a younger age. These trends are to show that the period of childhood has been shortened, it is no longer a sacred and innocent period lasting up to 13 or 14 years. Phillips argues that children don’t have emotional maturity to cope with the rights and choices that they have today. The result of these processes, she believes are an increase in social problems such as suicide, eating disorders, self-harm, depression and drug/alcohol abuse. This view shows that childhood is not socially constructed and that the media and the peer group have more influences on childhood rather than the parents. The conventional approaches to childhood that I have outlined have been criticized by sociologists who have focused on researching how children see and interpret the world around them. They say that the Functionalist and New Right view ignores the fact that children have their own unique interpretation of family life and that they tend to generalize about children and childhood. Morrow (1998) found that children did not want to make decisions for themselves, but they did want a say in what happened to them. Historical period, locality, culture, social class, gender and ethnicity all have an influence on the character and quality of childhood which shows childhood as a social construction. In conclusion, there are a range of critical, contrasting views that I have assessed to show that childhood is socially constructed. Aries and Cunningham both claim that childhood as we know it today did not exist and they were known as ‘little adults’, childhood was considered to have three major characteristics which gives evidence of the social construction by adults in the 19th century. However there still remains a debate how childhood is now disappearing as its cultural changes have had a negative influence on childhood also how childhood is under threat because the media and peer groups have become more influential than parents.

Spanish Astronomy Vocabulary Words

Because much of ancient Western knowledge about the heavens comes to us from or through people who spoke Greek or Latin. Because of this many of the Spanish words related to planets, stars and other aspects of astronomy will seem familiar as they are borrowing from Latin and Greek as well. Here are some of the most important Spanish astronomical words: Astronomical Bodies — Los cuerpos celestes Alpha Centauri — Alfa Centauriasteroid — el asteroideBig Dipper — la Osa Mayor (The Spanish name means the great female bear.)binary star — la estrella binariablack hole — el agujero negro, el hoyo negrocomet — el cometa (Note that la cometa refers to a kite.)constellation — la constelacià ³ncosmic rays — los rayos cà ³smicosdwarf planet — el planeta enano (Enano here functions as an invariable adjective.)galaxy — la galaxiagamma radiation, gamma rays — la radiacià ³n gamma, los rayos gammameteor — el  meteoro, el bà ³lidoMilky Way —  la Và ­a Là ¡cteamoon —  la luna  (capitalized  la Luna  when referring to Earths moon)nebula —  la nebulosaneutron star — la estrella de neutronesNorth Star — la estrella Polarnova — la novaplanet —  el planetaquasar —  quà ¡sar, quasar, cuà ¡sar, cuasarred dwarf —  la enana rojar ed giant —  la gigante rojasatellite — el satà ©litesolar system — el sistema solarstar — la estrellasun — el sol (el Sol when referring to Earths sun)sunspot — la mancha solar (a mancha is a stain)supernova — la supernovauniverse — el universowhite dwarf — la enana blanca Our Solar System — Nuestro sistema solar asteroid belt — el cinturà ³n de asteroidesasteroids — los asteroidesCeres — CeresEarth —  la TierraEris — ErisJupiter — el Jà ºpiterMars — el MarteMercury — el Mercuriomoon — la LunaNeptune — el NeptunoPluto — el Plutà ³nrings of Saturn — los anillos de SaturnoSaturn — el Saturnosun — el SolUranus — el UranoVenus — el Venus Other Terms — Otros tà ©rminos albedo — el albedoastronaut — el/la astronautaastronomy —  la astronomà ­aBig Bang — el Big Bang, la gran explosià ³ncrater — el crà ¡terdark matter — la materia oscuraeclipse — el eclipsefull moon — el plenilunio, la luna llenagravitational field —  el campo gravitatoriogravity — la gravedadlight year— al aà ±o luz  (los aà ±os luz in plural)magnetic field — el campo magnà ©ticonew moon — la luna nuevanuclear fusion — la fusià ³n nuclearorbit — la à ³rbitared shift — el corrimiento al rojo, el desplazamiento hacia el rojorevolution — la revolucià ³nsolar flare — la erupcià ³n solarspacecraft — la nave espacialspace probe — la sonda espacialspace shuttle — el transbordador espacial, la lanzadera espacialspace station — la estacià ³n espacialtelescope — el telescopiotheory of relativity — la teorà ­a d e la relatividadtwinkling (of stars) — el centellearvacuum of space — el vacà ­o del espaciowormhole — el agujero de gusano (This is an example of a calque.)zodiac — el zodiaco, el zodà ­aco